Insurance Law EstoniaDr Olavi-Jüri Luik, attorney at law
Home / Analytics and cookies

Analytics and cookies

By Dr Olavi-Jüri Luik, attorney at law (WIDEN)

Contents

In short. This site uses Microsoft Clarity analytics only with your consent. Clarity helps us understand how visitors use the pages: what they click, how far they scroll and where they get stuck. Before you consent, the Clarity script is not loaded and no Clarity cookies are set. You can withdraw your consent at any time using the "Cookie settings" button in the footer.

Who processes the data

The controller of the analytics data is Advokaadibüroo WIDEN OÜ (registry code 10992652). The general principles of personal data processing and WIDEN's contact details are set out in WIDEN's privacy policy; this page supplements it as regards the use of Clarity on this site. The analytics service is provided by Microsoft; for customers in the European Union the contracting party is Microsoft Ireland Operations Limited.1 Microsoft states that it acts as a controller in respect of Clarity data; Microsoft's own processing is governed by the Microsoft Privacy Statement.

What data is collected

With your consent, Clarity records:

  • the pages visited and the duration of the session;
  • clicks, scrolling, and mouse and touch movements;
  • the type of device, browser and operating system;
  • approximate location derived from the IP address;
  • a pseudonymous user and session identifier.

This data is used to create session recordings and heatmaps. The content of input fields is masked in all Clarity modes, and masked content is not sent to Clarity.1 In addition, the site is set up so that the content of the contact form, search results and the assistant is not sent to Clarity.

Setting the cookies and processing the analytics data are based on your consent (Article 6(1)(a) GDPR; Article 5(3) of the ePrivacy Directive 2002/58/EC). If you do not consent, you can use the site in exactly the same way.

Cookies

Name Type Purpose
_clck first-party stores the Clarity user ID and preferences
_clsk first-party links one visitor's page views into a single session recording
CLID third-party records when Clarity first saw the user on any site using Clarity
MUID, MR, SM third-party Microsoft browser identifier, its refresh and synchronisation across Microsoft domains
ANONCHK third-party always set to 0 for Clarity (no advertising identifier is used)

Cookie lifetimes are set by Microsoft.2 Your choice ("Accept" or "Decline") is stored in your browser's local storage for 9 months and is not sent to anyone.

Retention

According to Microsoft, session recordings are kept for 30 days, and labelled or favourited recordings and heatmap data for 13 months.3

You can withdraw your consent by clicking "Cookie settings" in the footer and choosing "Decline". Clarity then receives a denial signal, deletes its first-party cookies, and the script is no longer loaded.4 Withdrawal does not affect the lawfulness of processing before the withdrawal. You have the right to request access to, rectification and erasure of your data and restriction of processing, and to lodge a complaint with the Estonian Data Protection Inspectorate (www.aki.ee). Please send requests to international@widen.legal.

References

  1. Microsoft. Clarity FAQ. Available at: https://learn.microsoft.com/en-us/clarity/faq. ↩↩

  2. Microsoft. Cookie list. Available at: https://learn.microsoft.com/en-us/clarity/cookie-list. ↩

  3. Microsoft. Data retention. Available at: https://learn.microsoft.com/en-gb/clarity/data-retention. ↩

  4. Microsoft. Consent management. Available at: https://learn.microsoft.com/en-us/clarity/setup-and-installation/consent-management. ↩